Prepare a business plan

Presenting your business plan

To make sure your business plan has maximum impact, there are a number of points to observe.Keep the plan short - it's more likely to be read if it's a manageable length. Think about the presentation and keep it professional - even if you only intend to use the plan in-house. Remember, a well presented plan will reinforce the positive impression you want to create of your business.
Tips for presenting your plan

- Include a cover or binding and a contents page with page and section numbering.

- Start with the executive summary.

- Ensure it's legible - make sure the type is ten point or above.

- You may want to email it, so ensure you use email-friendly formatting.

- Even if it's for internal use only, write the plan as if it's intended for an external audience.

- Edit the plan carefully - get at least two people to read it and check that it makes sense.

- Show the plan to expert advisers - such as your accountant - and ask for feedback. Redraft sections they say are difficult to understand.

- Avoid jargon and put detailed information - such as market research data or balance sheets - in an appendix at the back.
Make sure your plan is realistic. Once you've prepared your plan, use it. If you update it regularly, it will help you keep track of your business development. See guides on budgeting and business planning and how to prepare a business plan for growth.

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